Associate Director, Hcp Marketing

Merck & Co., Inc.

Upper Gwynedd, PA, US
Base: $142,400.00 - $224,100.00; bonus/equity: ann...
Hybrid
7+ years healthcare marketing experience
Hcp activation and engagement expertise
Omnichannel campaign development and delivery
This role serves as the strategic owner for HCP marketing of the adult HPV vaccination business, driving end-to-end strategy from insight generation to omnichannel delivery

Job Summary

  • This role serves as the strategic owner for HCP marketing of the adult HPV vaccination business, driving end-to-end strategy from insight generation to omnichannel delivery.
  • The successful candidate will lead scenario planning, cross-functional alignment, and innovation across channels while managing assigned marketing budgets to maximize ROI.
  • The position offers a competitive salary range of $142,400.00 - $224,100.00 along with comprehensive benefits including medical, dental, vision, and retirement plans.

Matching Summary

This role serves as the strategic owner for HCP marketing of the adult HPV vaccination business, driving end-to-end strategy from insight generation to omnichannel delivery.

Salary

Base: $142,400.00 - $224,100.00; Bonus/Equity: Annual bonus and long-term incentive eligible; Benefits: Medical, dental, vision, 401(k), paid holidays, vacation

Skills & Requirements

Must-have

  • 7+ years healthcare marketing experience
  • HCP activation and engagement expertise
  • Omnichannel campaign development and delivery
  • Sales force execution and digital engagement
  • Budget management and ROI optimization
  • Regulatory compliance and DTC guidelines knowledge

Nice-to-have

  • Learning agility and comfort with ambiguity
  • Experience in agile marketing environments
  • Ability to challenge status quo constructively
  • Cross-functional leadership in matrixed organizations
  • Deep curiosity about vaccine science

Key Requirements

  • Minimum 7 years of marketing experience
  • BA/BS degree required; MBA preferred
  • US work authorization required (No visa sponsorship)

Work Rights

Not specified

Tailored Resume

Cover Letter