Digital CRM Analytics & Solution Manager, Ikano Retail

IKANO PTE LTD

Islandwide, Singapore
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Customer segmentation and behavioral analysis
Lifecycle modelling for customer insights
Marketing automation and journey optimization
** Ikano PTE LTD is seeking a Digital CRM Analytics & Solution Manager to enhance their customer relationship management through data-driven insights and program optimization. The role involves translating business needs into CRM solutions, managing data integrity, and collaborating with partners to improve customer engagement initiatives. **

Job Summary

  • Translate business requirements into CRM features and technical specifications to deliver concrete initiatives.
  • Turn data through customer segmentation, behavioral analysis, and lifecycle modeling into actionable insights.
  • Partner with internal and external stakeholders to drive improvement of the single customer view.

Matching Summary

Match Score: 75

** Ikano PTE LTD is seeking a Digital CRM Analytics & Solution Manager to enhance their customer relationship management through data-driven insights and program optimization. The role involves translating business needs into CRM solutions, managing data integrity, and collaborating with partners to improve customer engagement initiatives. **

Skills & Requirements

Must-have

  • Customer segmentation and behavioral analysis
  • Lifecycle modelling for customer insights
  • Marketing automation and journey optimization
  • CRM data governance and integration
  • Vendor coordination and solution development

Nice-to-have

  • Experience with loyalty mechanics
  • Omni-CRM strategy implementation
  • Continuous testing and performance measurement
  • Cross-functional partnership skills
  • Strategic synergy across retail brands

Key Requirements

  • Experience in CRM data structure and quality governance
  • Proven track record in marketing automation implementation
  • Ability to lead exploration and scaling of new solutions

Work Rights

Not specified

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