Manager, Creative Strategy - Epocrates

athenahealth

Base: $121,000 - $205,000; bonus/equity: annual di...
5+ years experience in content strategy
Develop messaging frameworks and campaign concepts
Exceptional writing and editorial direction skills
The role involves leading creative strategy for custom and high-value advertising campaigns within the epocrates division

Job Summary

  • The role involves leading creative strategy for custom and high-value advertising campaigns within the epocrates division.
  • Candidates must possess exceptional writing and editing skills to develop clear messaging frameworks and narrative structures.
  • The company offers a competitive total rewards package including discretionary bonuses, variable compensation, and equity plans.

Matching Summary

The role involves leading creative strategy for custom and high-value advertising campaigns within the epocrates division.

Salary

Base: $121,000 - $205,000; Bonus/Equity: Annual discretionary bonus plan, variable compensation plan, and equity plans; Benefits: Health, financial benefits, commuter support, tuition assistance, flexible work arrangements

Skills & Requirements

Must-have

  • 5+ years experience in content strategy
  • Develop messaging frameworks and campaign concepts
  • Exceptional writing and editorial direction skills
  • Translate media plans into creative storytelling
  • Cross-functional collaboration with marketing teams

Nice-to-have

  • Experience in healthcare marketing or B2B
  • Familiarity with digital advertising and native ads
  • Experience leveraging AI tools strategically
  • Background in integrated marketing campaigns
  • Knowledge of ad format optimization

Key Requirements

  • Bachelor's degree required
  • 5+ years of relevant experience
  • Demonstrated experience developing campaign concepts

Work Rights

Not specified

Tailored Resume

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