Digital Optimization Manager

Haleon

Mississauga, Ontario, Canada
Base: $110,000 - $130,000; bonus/equity: annual bo...
Hybrid
Retail media expertise loblaws media walmart connect
Full-funnel retail media planning and execution
Performance analysis roas incrementality measurement
Haleon is seeking a Digital Optimization Manager to enhance its retail media strategy in Canada, focusing on performance-driven media and cross-functional collaboration. The role involves executing and optimizing campaigns across major retail media networks to drive sales impact for Haleon's portfolio of health brands. Candidates must have significant experience in digital marketing and retail media, with a strong emphasis on data analysis and strategic planning

Job Summary

  • This role leads the execution and performance optimization of Retail Media across key Canadian partners to drive measurable sales impact.
  • Candidates will manage end-to-end retail media planning including on-site and off-site placements while optimizing bidding strategies and creative variations.
  • The position offers a competitive salary range of $110,000 - $130,000 plus bonus and benefits including 26 weeks of fully paid parental leave.

Matching Summary

Match Score: 85

Haleon is seeking a Digital Optimization Manager to enhance its retail media strategy in Canada, focusing on performance-driven media and cross-functional collaboration. The role involves executing and optimizing campaigns across major retail media networks to drive sales impact for Haleon's portfolio of health brands. Candidates must have significant experience in digital marketing and retail media, with a strong emphasis on data analysis and strategic planning.

Salary

Base: $110,000 - $130,000; Bonus/Equity: Annual bonus package included; Benefits: Comprehensive flexible benefits, pension plan, 26 weeks paid parental leave

Skills & Requirements

Must-have

  • Retail media expertise Loblaws Media Walmart Connect
  • Full-funnel retail media planning and execution
  • Performance analysis ROAS incrementality measurement
  • Budget stewardship and financial management
  • Cross-functional collaboration with Sales and Brand teams

Nice-to-have

  • Experience within Consumer Packaged Goods CPG industry
  • Familiarity with Instacart retail media networks
  • Knowledge of AI tools in marketing analytics
  • Strong storytelling and executive communication skills

Key Requirements

  • Bachelor's degree required
  • 5+ years digital marketing or ad-tech experience
  • 2+ years analyzing performance-oriented digital media campaigns
  • Legal authorization to work in Canada without sponsorship
  • Hands-on experience with Loblaws Media and Walmart Connect

Work Rights

Must be legally authorized to work in Canada

Tailored Resume

Cover Letter