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Lakeside Post Acute is seeking a Marketing Director who will develop and implement public relations and marketing strategies to enhance community awareness and increase facility census. This remote position requires relevant experience in healthcare marketing and a strong ability to communicate effectively with various stakeholders.
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Job Summary
Plan, develop, organize, implement, evaluate, and direct the facility’s public relations and marketing programs and activities in order to maintain and increase our census and to provide the community with information relative to our facility, its programs, services, and practices.
Develop and maintain written policies and procedures that govern the release of information concerning the residents, employees, and/or the facility in accordance with current Privacy Rules and Regulations.
Prepare a departmental operating budget for approval by the Administrator and allocate the resources to carry out programs and activities of the facility.
Matching Summary
Match Score: 75
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Lakeside Post Acute is seeking a Marketing Director who will develop and implement public relations and marketing strategies to enhance community awareness and increase facility census. This remote position requires relevant experience in healthcare marketing and a strong ability to communicate effectively with various stakeholders.
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Skills & Requirements
Must-have
Develop and implement marketing programs
Maintain and increase census
Community information dissemination
Manage resident information privacy
Internal communications strategy
Nice-to-have
Creative support for resident programs
Liaison with families and community leaders
Emergency public relations management
Key Requirements
Bachelor’s Degree or equivalent
Five (5) years marketing/public relations in healthcare (in lieu of degree)