The Senior Director is responsible for leading the strategy, execution, and optimization of multichannel acquisition programs to drive high-quality demand and sustainable ROI
Job Summary
The Senior Director is responsible for leading the strategy, execution, and optimization of multichannel acquisition programs to drive high-quality demand and sustainable ROI.
This role partners closely with Martech, Analytics, Product, Sales, and Technology teams to continuously improve segmentation, targeting, and funnel performance through data-driven experimentation.
Newrez offers a comprehensive total rewards package including medical, dental, vision insurance, a 401(k) with employer match, and paid parental leave.
Matching Summary
The Senior Director is responsible for leading the strategy, execution, and optimization of multichannel acquisition programs to drive high-quality demand and sustainable ROI.
Skills & Requirements
Must-have
10+ years digital acquisition experience
3+ years leading cross-functional teams
Deep expertise in paid media channels
Strong analytical capabilities for data-driven strategy
Experience managing sizable acquisition budgets
Nice-to-have
High learning agility in fast-paced environments
Strong verbal communication and writing skills
Consultative and collaborative work style
Ability to thrive with ambiguity and uncertainty
Key Requirements
Bachelor's degree in Marketing or Business required; MBA preferred
10+ years of experience in digital acquisition or growth marketing
3+ years of experience leading teams or complex initiatives