The role is fully responsible for developing and executing the content and paid media strategy for Caltrate and Centrum on the Douyin platform
Job Summary
The role is fully responsible for developing and executing the content and paid media strategy for Caltrate and Centrum on the Douyin platform.
Candidates must possess a strong influence and collaboration skill set to work effectively with Brand Marketing, Sales Operations, and Supply Chain teams.
The position aims to establish the brand as a TOP player in the health category by driving brand 5A assets and search efficiency.
Matching Summary
The role is fully responsible for developing and executing the content and paid media strategy for Caltrate and Centrum on the Douyin platform.
Skills & Requirements
Must-have
5+ years brand social marketing experience
Douyin e-commerce business management expertise
Mastery of Douyin EMKT tools and traffic logic
Proven track record managing 500 million RMB budget
Strong data analysis and ROI optimization skills
Nice-to-have
Experience with Caltrate and Centrum brands
Strategic vision for health category growth
Cross-functional collaboration in fast-paced environment
High sensitivity to content trends and aesthetics
Key Requirements
Bachelor's degree or above
5+ years in brand social marketing or Douyin e-commerce
Experience managing 500 million RMB budget preferred