Senior Manager, Email Marketing

Craft Education

Salt Lake City, UT, United States
Base: $101,000.00 - $181,800.00; bonus/equity: eli...
Full-time, onsite
Email marketing strategy and execution
Marketing automation platforms expertise
Data-driven decision making
Craft Education is seeking a Senior Manager of Email Marketing to lead their email strategy and execution aimed at prospective students. The role requires a strong background in email marketing and team leadership to drive engagement and conversion outcomes

Job Summary

  • WGU is committed to expanding access to higher education through online, competency-based degree programs and fostering a diverse workforce.
  • The Senior Manager, Email Marketing will lead the email channel strategy, execution, and optimization to drive engagement and conversion outcomes while managing a high-performing team.
  • This full-time position offers a comprehensive benefits package including bonuses, medical and dental coverage, retirement savings plan, flexible paid time off, and up to 12 weeks of parental leave.

Matching Summary

Match Score: 85

Craft Education is seeking a Senior Manager of Email Marketing to lead their email strategy and execution aimed at prospective students. The role requires a strong background in email marketing and team leadership to drive engagement and conversion outcomes.

Salary

Base: $101,000.00 - $181,800.00; Bonus/Equity: Eligible for bonuses; Benefits: Medical, dental, vision, telehealth, mental healthcare, retirement savings, paid time off, parental leave

Skills & Requirements

Must-have

  • email marketing strategy and execution
  • marketing automation platforms expertise
  • data-driven decision making
  • team leadership and development
  • cross-functional collaboration
  • email deliverability and compliance

Nice-to-have

  • creative problem-solving culture
  • continuous improvement mindset
  • audience segmentation and personalization
  • strategic thinker with project management skills
  • strong communication and influence abilities
  • adaptability to emerging email trends

Key Requirements

  • 7+ years email marketing experience
  • 3+ years leadership experience
  • Bachelor's degree or equivalent experience
  • Marketing Automation experience (Marketo preferred)

Work Rights

Not specified

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