Digital/media Strategist

KXAN

Austin, TX, United States
On-site
Digital media strategy development
Tactical execution of digital campaigns
Performance monitoring and optimization
You will play a key role on KXAN’s Advertising team—supporting tactical execution and implementation, contributing to client strategy, and helping analyze performance across a high-volume portfolio of advertisers

Job Summary

  • You will play a key role on KXAN’s Advertising team—supporting tactical execution and implementation, contributing to client strategy, and helping analyze performance across a high-volume portfolio of advertisers.
  • You’ll help bring full-funnel plans to life using tools like: Website Creation, SEO, SEM, Programmatic, OTT/CTV, Display, Pre-Roll, and Paid Social—often layered with the reach and storytelling power of TV and commercial production.
  • You’ll be joining a team that’s combining modern digital performance marketing with the reach, credibility, and creative horsepower of one of Austin’s most recognized media brands.

Matching Summary

You will play a key role on KXAN’s Advertising team—supporting tactical execution and implementation, contributing to client strategy, and helping analyze performance across a high-volume portfolio of advertisers.

Skills & Requirements

Must-have

  • Digital media strategy development
  • Tactical execution of digital campaigns
  • Performance monitoring and optimization
  • Cross-functional team collaboration
  • Data-driven decision making

Nice-to-have

  • Anticipating next steps
  • Maintaining attention to detail
  • Adaptability to platform changes

Key Requirements

  • 2-4 years of experience in digital media strategy
  • Working knowledge of digital ecosystem (OTT/CTV, programmatic, paid social, paid search, display/video)
  • Proficient with Google Ads, Meta Business Manager, Google Analytics

Work Rights

Not specified

Tailored Resume

Cover Letter