Director, Consumer Engagement

Generac Power Systems Inc

8-10 years consumer engagement experience
Omnichannel campaign execution
Crm best practices implementation
Generac is seeking a strategic leader to develop and execute consumer-centric omnichannel journeys that drive business growth

Job Summary

  • Generac is seeking a strategic leader to develop and execute consumer-centric omnichannel journeys that drive business growth.
  • The role requires collaborating with product managers and analytics teams to create personalized campaigns based on consumer insights.
  • Candidates must demonstrate strong leadership skills to manage direct reports and influence senior stakeholders across multiple business lines.

Matching Summary

Generac is seeking a strategic leader to develop and execute consumer-centric omnichannel journeys that drive business growth.

Skills & Requirements

Must-have

  • 8-10 years consumer engagement experience
  • Omnichannel campaign execution
  • CRM best practices implementation
  • Cross-functional team leadership
  • Data-driven decision making skills

Nice-to-have

  • MBA or advanced degree in Marketing
  • Power generation industry experience
  • Salesforce technology platform expertise

Key Requirements

  • Bachelor's Degree in Marketing or Business Administration
  • Minimum 8-10 years of relevant experience
  • Experience managing direct reports

Work Rights

Not specified

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