Manager, Lifecycle Marketing

Disney Streaming

Minato, Japan
Lifecycle marketing automation
Customer segmentation
Data-driven experimentation
Lead lifecycle automation, segmentation, and experimentation for Disney+ Japan to drive ongoing engagement, reduce churn, and support business-critical KPIs

Job Summary

  • Lead lifecycle automation, segmentation, and experimentation for Disney+ Japan to drive ongoing engagement, reduce churn, and support business-critical KPIs.
  • Oversee planning, execution, and optimization across owned channels (email, push, in-app), ensuring operational excellence and clear, measurable impact on retention and engagement.
  • Set clear priorities and outcomes; coach, empower, and grow team members; foster a collaborative culture that balances creativity with rigorous, data-driven decision-making.

Matching Summary

Lead lifecycle automation, segmentation, and experimentation for Disney+ Japan to drive ongoing engagement, reduce churn, and support business-critical KPIs.

Skills & Requirements

Must-have

  • Lifecycle marketing automation
  • Customer segmentation
  • Data-driven experimentation
  • Owned channel management
  • Subscription retention strategies

Nice-to-have

  • Hypothesis-led approach
  • Solutions-first mindset
  • Curious and resourceful problem-solver
  • Collaborative relationship-builder

Key Requirements

  • 5+ years in lifecycle/CRM/retention marketing
  • Native-level Japanese language proficiency
  • Business-level English language proficiency
  • Experience with marketing tech platforms

Work Rights

Not specified

Tailored Resume

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