The role serves as the brand's cultural architect and digital storyteller, driving both brand heat and commercial success across the entire social ecosystem
Job Summary
The role serves as the brand's cultural architect and digital storyteller, driving both brand heat and commercial success across the entire social ecosystem.
You will lead a global team to transform brand objectives into viral moments while overseeing high-tier talent partnerships and a social-first creative engine.
This position requires an exceptional ability to utilize advanced analytics tools like CreatorIQ and Tribe Dynamics to optimize ROI and identify consumer gaps.
Matching Summary
The role serves as the brand's cultural architect and digital storyteller, driving both brand heat and commercial success across the entire social ecosystem.
Skills & Requirements
Must-have
12+ years marketing experience
8+ years leading social media functions
5+ years managing global teams
Fashion industry background required
CreatorIQ, Tribe Dynamics, Dash Hudson analytics
Nice-to-have
Uncompromising level of taste
Editor's eye for content
Entrepreneurial spirit
Ability to work through ambiguity
Change agent mindset
Key Requirements
12+ years total marketing experience
8+ years specifically in Social Media and Influencer leadership
5+ years of people management experience
Proven track record in fashion industry
Strong analytical skills with specific tool proficiency