Cbg Jp Category Development Marketing

3M Company

Tokyo, Japan
**
Category growth and consumer understanding
Execute category/portfolio strategies
Npi pipeline & product launch management
** 3M Company is seeking a Category Development Marketing professional for its Consumer Business Group in Tokyo, Japan. The ideal candidate will have extensive experience in FMCG marketing, with a focus on category growth, product launches, and strong analytical skills to drive market share and profit growth. **

Job Summary

  • Owns category growth and consumer understanding in the country/region with main KPIs being profit center YOY OSG, Std. GM and Market Share.
  • Manages the NPI pipeline and product launch, adapting portfolio strategy and marketing plans for specific regions or countries.
  • Analyzes syndicated data to identify key growth opportunities and leads projects to gain or recover market share, while managing and tracking local activation budgets.

Matching Summary

Match Score: 75

** 3M Company is seeking a Category Development Marketing professional for its Consumer Business Group in Tokyo, Japan. The ideal candidate will have extensive experience in FMCG marketing, with a focus on category growth, product launches, and strong analytical skills to drive market share and profit growth. **

Skills & Requirements

Must-have

  • Category growth and consumer understanding
  • Execute category/portfolio strategies
  • NPI pipeline & product launch management
  • Base pricing strategies and price increase plans
  • Analyze syndicated data for growth opportunities
  • Manage local activation budgets

Nice-to-have

  • Innovative and curious mindset
  • Bold and risk-taking approach
  • Diverse thinking and new insights

Key Requirements

  • 5+ years in category, consumer, or brand marketing in FMCG
  • 5+ years collaborating with agencies/designers
  • Data-based mindset with strong analytical skills
  • Strong influence in leading diverse teams and stakeholders
  • Ability to manage multiple project timelines, budgets, and resources
  • Basic P&L knowledge
  • Native Japanese proficiency
  • Business level English proficiency

Work Rights

Not specified

Tailored Resume

Cover Letter