Senior Manager Campaign Strategy And Optimization, Narp And Business Banking

BMO

Toronto, Canada
Base: $86,000.00 - $160,000.00; bonus/equity: not ...
Hybrid
Data-driven communications
Customer engagement and loyalty
Advanced analytics and technology
Develop and execute a comprehensive strategy to deliver personalized, data-driven communications that enhance customer engagement, loyalty, and profitability

Job Summary

  • Develop and execute a comprehensive strategy to deliver personalized, data-driven communications that enhance customer engagement, loyalty, and profitability.
  • Drive personalization initiatives using data insights, predictive modeling, and AI-driven tools, ensuring alignment with business priorities and customer experience objectives.
  • Lead and develop an analytics team, fostering a motivated, high-performing culture while championing new technologies and best practices.

Matching Summary

Develop and execute a comprehensive strategy to deliver personalized, data-driven communications that enhance customer engagement, loyalty, and profitability.

Salary

Base: $86,000.00 - $160,000.00; Bonus/Equity: Not specified; Benefits: Health insurance, tuition reimbursement, accident and life insurance, retirement savings plans

Skills & Requirements

Must-have

  • data-driven communications
  • customer engagement and loyalty
  • advanced analytics and technology
  • personalization initiatives
  • omnichannel consistency
  • regulatory standards adherence

Nice-to-have

  • innovative technology adoption
  • cross-functional collaboration
  • change management leadership
  • customer-centric approach

Key Requirements

  • 10+ years in marketing or customer communications
  • 5+ years in a leadership role
  • Financial services experience
  • Bachelor's degree or equivalent experience

Work Rights

Not specified

Tailored Resume

Cover Letter