Commtq is seeking a Segments Marketing Manager to lead marketing initiatives aimed at priority customer segments, driving growth and engagement. The ideal candidate will have at least five years of experience in integrated campaign delivery, with strong analytical and communication skills, to create impactful customer-focused strategies
Job Summary
This role leads the development and delivery of segment-led marketing initiatives to drive growth across priority customer segments like Youth and Mass Affluent.
You will work cross-functionally with Product, Data, Media, and Creative teams to ensure campaigns are executed with discipline and cut-through across all channels.
The position requires translating deep customer insights into impactful go-to-market activities that increase acquisition, engagement, and share of wallet.
Matching Summary
Match Score: 85
Commtq is seeking a Segments Marketing Manager to lead marketing initiatives aimed at priority customer segments, driving growth and engagement. The ideal candidate will have at least five years of experience in integrated campaign delivery, with strong analytical and communication skills, to create impactful customer-focused strategies.
Salary
Not specified; Not specified; Not specified
Skills & Requirements
Must-have
End-to-end integrated campaign delivery
Customer segment strategy translation
Cross-functional stakeholder influence
Agency partner management
ROI/ROMI tracking and optimization
Nice-to-have
Technology and financial services experience
Creative problem-solving mindset
Continuous improvement focus
Strong verbal and written communication
Can-do attitude in fast-paced environment
Key Requirements
At least 5 years' marketing generalist or communications experience
Experience with end-to-end campaign delivery accountability
Ability to apply analytical frameworks for actionable insights