Senior Manager - Business Marketing

Commonwealth Bank

**
8+ years integrated b2b/b2c marketing experience
Proven track record in scalable program leadership
Experience delivering complex programs from inception to delivery
** The Commonwealth Bank is seeking a Senior Manager for Business Marketing to lead integrated marketing efforts for the Small Business segment. The role focuses on developing customer-centric strategies that enhance engagement, loyalty, and customer satisfaction while collaborating with senior stakeholders. **

Job Summary

  • This role leads integrated marketing for the Small Business segment with accountability for improving key customer metrics like MFI and NPS.
  • The Senior Manager shapes insight-led, customer-centric strategies that evolve the bank into a trusted business partner through personalized experiences.
  • Key outcomes include driving primacy of mindshare, increasing Net Promoter Score, and fostering meaningful engagement with the Yello for Business loyalty program.

Matching Summary

Match Score: 75

** The Commonwealth Bank is seeking a Senior Manager for Business Marketing to lead integrated marketing efforts for the Small Business segment. The role focuses on developing customer-centric strategies that enhance engagement, loyalty, and customer satisfaction while collaborating with senior stakeholders. **

Skills & Requirements

Must-have

  • 8+ years integrated B2B/B2C marketing experience
  • Proven track record in scalable program leadership
  • Experience delivering complex programs from inception to delivery
  • Strong commercial and data-driven marketing acumen
  • Robust experience in creative and media planning
  • Excellent stakeholder leadership and influence skills
  • Experience operating in highly regulated environments

Nice-to-have

  • Agility and resilience in dynamic market environments
  • Ability to anticipate market shifts quickly
  • Knowledge of industry trends and ecosystem partnerships
  • Experience in financial services or telco industries
  • Championing creative excellence in campaigns

Key Requirements

  • >8 years in integrated B2B/B2C marketing
  • Track record of scalable program and people leadership
  • Experience in matrixed organization delivering customer solutions
  • Operating in highly regulated commercial environment

Work Rights

Not specified

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