Crm And Digital Manager - Lead Management And Ecrm - Multi Lb

Michelin

Keele, United Kingdom
Base: £50,456; bonus/equity: up to 14% bonus; bene...
Hybrid
Crm expertise
Data-driven mindset
Translate strategy to execution
You will be responsible for translating Michelin global defined CRM and digital approaches into effective UK & ROI execution, ensuring campaigns, journeys and tools deliver measurable results locally

Job Summary

  • You will be responsible for translating Michelin global defined CRM and digital approaches into effective UK & ROI execution, ensuring campaigns, journeys and tools deliver measurable results locally.
  • The role is strongly operational, with a focus on turning central direction into high-quality territory-level delivery that improves customer journeys, campaign performance and digital maturity.
  • This includes adapting centrally defined frameworks and standards to suit UK & ROI customer needs, ensuring communications are well-targeted, personalised and aligned with best practice, while supporting the growth, quality and effective use of the customer database.

Matching Summary

You will be responsible for translating Michelin global defined CRM and digital approaches into effective UK & ROI execution, ensuring campaigns, journeys and tools deliver measurable results locally.

Salary

Base: £50,456; Bonus/Equity: up to 14% bonus; Benefits: Comprehensive benefits package

Skills & Requirements

Must-have

  • CRM expertise
  • data-driven mindset
  • translate strategy to execution
  • segmentation, email marketing, customer journey design
  • website management and digital activity
  • interpret complex datasets
  • work in a matrix organisation

Nice-to-have

  • curious, proactive, committed to continual improvement
  • Salesforce or lead generation experience
  • thrives with autonomy and responsibility
  • coach and develop team members

Key Requirements

  • 3-5 years' experience in CRM, digital marketing or insight driven customer engagement
  • Full UK driving licence
  • Right to Work in the UK

Work Rights

Right to Work in the UK

Tailored Resume

Cover Letter