Lead - Demand Generation, Startups

PayU Payments Private Ltd

India
On-site
Account-based marketing (abm)
Email and whatsapp programs
Abm strategy and tiering
PayU Payments Private Ltd is seeking a Lead for Demand Generation within their Startups team, focusing on personalized account-based marketing strategies for B2B/SaaS/fintech clients. The ideal candidate will have 3-5 years of experience in demand generation, strong CRM skills, and a collaborative spirit in a fast-paced environment

Job Summary

  • Own end-to-end ABM for startup accounts with a deep 360° understanding of each account’s business, stakeholders, and journey.
  • Design and deploy personalized email and WhatsApp cadences across 1:1, 1:few, and 1:many plays.
  • A positive, get-things-done workplace in a dynamic, constantly evolving space with an inclusive environment.

Matching Summary

Match Score: 85

PayU Payments Private Ltd is seeking a Lead for Demand Generation within their Startups team, focusing on personalized account-based marketing strategies for B2B/SaaS/fintech clients. The ideal candidate will have 3-5 years of experience in demand generation, strong CRM skills, and a collaborative spirit in a fast-paced environment.

Skills & Requirements

Must-have

  • Account-Based Marketing (ABM)
  • Email and WhatsApp programs
  • ABM strategy and tiering
  • Personalized email and WhatsApp cadences
  • Account intelligence and stakeholder mapping
  • Tracking and dashboards for account engagement

Nice-to-have

  • Cross-functional collaboration
  • Fast-paced, target-driven environments
  • Agile startup environment
  • Cutting edge concepts and innovation

Key Requirements

  • 3–5 years in ABM/Demand Gen
  • Proven 1:1 and 1:few ABM execution
  • Hands-on expertise building complex email and WhatsApp journeys
  • Strong CRM and Marketing Automation skills
  • Proficient with intent data
  • Analytics-first approach

Work Rights

Not specified

Tailored Resume

Cover Letter