Bm/sbm-tozo Mkt-上海

Trzdev28

Shanghai, China
Customer insights
Brand plan development
Marketing research analysis
Develops brand plan (BP), brand execution plan (BEP) and long range plan (LRP) by gathering market data, conducting situation analysis, and formulating the Promotion Mix

Job Summary

  • Develops brand plan (BP), brand execution plan (BEP) and long range plan (LRP) by gathering market data, conducting situation analysis, and formulating the Promotion Mix.
  • Implements BEP by developing selling tools, coordinating external stakeholder activities, and monitoring plan implementation against agreed measures.
  • Supports Sales team by conducting product training, developing brand campaigns, presenting strategy, and evaluating promotional material effectiveness.

Matching Summary

Develops brand plan (BP), brand execution plan (BEP) and long range plan (LRP) by gathering market data, conducting situation analysis, and formulating the Promotion Mix.

Skills & Requirements

Must-have

  • customer insights
  • brand plan development
  • marketing research analysis
  • selling tools development
  • product training
  • market dynamics analysis

Nice-to-have

  • strategic decision making
  • risk analysis and mitigation
  • KOL interaction
  • cross-functional collaboration

Key Requirements

  • Product and Environment Knowledge
  • Campaign Execution
  • Communication & Presentation Skills
  • Campaign Development
  • Influencing Key Stakeholders
  • Thinking Strategically

Work Rights

Not specified

Tailored Resume

Cover Letter