The purpose of the role is to establish a differentiated channel offer for Castrol in the workshop space, Service & Maintenance set up, demonstrating knowledge about customers, competitors, and trends & car service market as well as adjacent categories, to drive brand delivery in line with our ambition
Job Summary
The purpose of the role is to establish a differentiated channel offer for Castrol in the workshop space, Service & Maintenance set up, demonstrating knowledge about customers, competitors, and trends & car service market as well as adjacent categories, to drive brand delivery in line with our ambition.
Implement consumer acquisition and retention journeys from awareness → booking → service → repeat usage, driving D2C leads and bookings into partner workshops through performance marketing, affiliates, and auto platforms.
Castrol India has a proud legacy of nurturing top talent for leadership roles, both locally and globally, offering a fast-paced learning environment where you can develop your career.
Matching Summary
The purpose of the role is to establish a differentiated channel offer for Castrol in the workshop space, Service & Maintenance set up, demonstrating knowledge about customers, competitors, and trends & car service market as well as adjacent categories, to drive brand delivery in line with our ambition.
Skills & Requirements
Must-have
Independent Workshop (IWS) channel marketing
D2C-led demand generation
Consumer acquisition and retention journeys
Digital and CRM-led touch-points
Channel marketing plans execution
Agency management and external partners
Nice-to-have
Passion for innovation and excellence
Collaborative spirit and challenging thinking
Fast-paced learning environment
Inclusive organization
Giving back to the environment
Key Requirements
10+ years of experience in sales, marketing, or growth roles
University degree in Sales and Marketing
Experience in services, retail, platforms, mobility, automotive, or allied sectors
Hands-on experience with digital, creative, or performance marketing partners
Ability to deliver with strong execution discipline and multi-tasking