Senior Brand Manager

Diageo PLC

Shanghai, China
Flexible (options for part-time, compressed hours, and flexible location)
Category & portfolio strategic development
Lead cross function team
Develop china brand strategy
Diageo PLC is seeking a Senior Brand Manager for its Shanghai operations to lead the growth of iconic brands like Don Julio and Tanqueray. The role requires strategic development, leadership, and P&L accountability within a dynamic and culturally diverse environment

Job Summary

  • This role is mandated to lead the category growth of Don Julio (Tequila), Tanqueray (Gin) , Smirnoff (Vodka) through bridging China narrative, global asset and shouldering profit& loss ownership.
  • Lead the development of China brand strategy and annual Marketing Business Plan for dedicated brands.
  • We are looking for people with creativity, boldness and a sense of purpose to take Diageo and our timeless, pioneering brands to the next level.

Matching Summary

Match Score: 85

Diageo PLC is seeking a Senior Brand Manager for its Shanghai operations to lead the growth of iconic brands like Don Julio and Tanqueray. The role requires strategic development, leadership, and P&L accountability within a dynamic and culturally diverse environment.

Skills & Requirements

Must-have

  • Category & Portfolio strategic development
  • Lead cross function team
  • Develop China brand strategy
  • P&L Accountability
  • Fluent English communication

Nice-to-have

  • Act like owners, restless and agile
  • Entrepreneurial risks
  • Build trust and respect
  • Inclusive environment
  • Celebrate inclusive and diverse culture

Key Requirements

  • Proven track record running complex portfolio
  • Related alcohol industry experience
  • Successful experience managing brands from innovation development
  • Experienced in managing P&L and large budgets
  • Fluent English and ability of communicate externally

Work Rights

Not specified

Tailored Resume

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