Not specified (assumed flexible/hybrid based on industry norms).
7+ years consumer marketing experience
Strong english proficiency required
Social media content planning skills
The Marketing Communication Specialist position at Specialized Bicycle Components involves enhancing brand engagement and executing marketing strategies tailored for the Korean market. The role emphasizes the integration of digital and offline campaigns, alongside collaboration with global teams to ensure consistent messaging and brand experience
Job Summary
The role involves localizing global marketing strategies specifically for the Korean market to strengthen brand engagement.
Candidates will manage social media channels and develop digital content that resonates emotionally with riders.
Success requires collaborating with APAC and Global teams while executing both digital and offline brand campaigns.
Matching Summary
Match Score: 85
The Marketing Communication Specialist position at Specialized Bicycle Components involves enhancing brand engagement and executing marketing strategies tailored for the Korean market. The role emphasizes the integration of digital and offline campaigns, alongside collaboration with global teams to ensure consistent messaging and brand experience.
Skills & Requirements
Must-have
7+ years consumer marketing experience
Strong English proficiency required
Social media content planning skills
Brand campaign execution expertise
Digital marketing tool proficiency
Nice-to-have
Experience with influencer marketing
Offline event organization skills
Cross-functional collaboration abilities
Local market insight capabilities
Project management excellence
Key Requirements
Bachelor's degree required
Minimum 7 years of experience in consumer marketing