Crm Lead

Intellect

Kuala Lumpur, Malaysia
On-site (kuala lumpur) / hybrid (malaysia), remote (indonesia)
Lifecycle marketing strategies
Crm and engagement platforms
Data-driven campaign optimization
Intellect is seeking a CRM Lead to oversee member engagement strategies that enhance onboarding, activation, and retention for their mental health platform. The ideal candidate will have experience in CRM and lifecycle marketing, with a strong analytical background to drive engagement through data-driven campaigns in a fast-paced startup environment

Job Summary

  • Own lifecycle marketing strategies that drive member activation, engagement, and retention across Intellect’s platform.
  • Manage and optimize Intellect’s CRM and lifecycle engagement platforms to deliver targeted and personalized communications.
  • This role is ideal for someone who combines data-driven thinking, lifecycle strategy, and operational execution, and who is comfortable building scalable engagement programmes in a fast-moving startup environment.

Matching Summary

Match Score: 85

Intellect is seeking a CRM Lead to oversee member engagement strategies that enhance onboarding, activation, and retention for their mental health platform. The ideal candidate will have experience in CRM and lifecycle marketing, with a strong analytical background to drive engagement through data-driven campaigns in a fast-paced startup environment.

Skills & Requirements

Must-have

  • Lifecycle marketing strategies
  • CRM and engagement platforms
  • Data-driven campaign optimization
  • Cross-functional collaboration
  • Scalable engagement programs

Nice-to-have

  • Mental health experience
  • B2B2C engagement models
  • Global user base experience

Key Requirements

  • 4-6 years CRM/lifecycle/growth marketing experience
  • Experience with CRM or engagement platforms
  • Experience designing automated lifecycle campaigns

Work Rights

Not specified

Tailored Resume

Cover Letter