Digital Experience Analyst (junior)

WorldStrides

Calle 56, Panama City, Panama
On-site
Sitecore xm content management
Hubspot marketing automation
Google analytics 4 proficiency
This role focuses on maintaining and enhancing the digital presence for the Higher Education division of WorldStrides

Job Summary

  • This role focuses on maintaining and enhancing the digital presence for the Higher Education division of WorldStrides.
  • The analyst will utilize tools like Sitecore, HubSpot, and GA4 to drive engagement, conversions, and SEO performance.
  • Candidates are expected to collaborate with marketing, creative, and technical teams to ensure an inspiring web experience.

Matching Summary

This role focuses on maintaining and enhancing the digital presence for the Higher Education division of WorldStrides.

Skills & Requirements

Must-have

  • Sitecore XM content management
  • HubSpot marketing automation
  • Google Analytics 4 proficiency
  • SEO optimization strategies
  • Google Tag Manager implementation

Nice-to-have

  • BrightEdge SEO platform experience
  • Higher education sector background
  • Conversion rate optimization skills
  • A/B testing tool familiarity
  • Data dashboard creation expertise

Key Requirements

  • 3+ years of experience in web content management or analytics
  • Bachelor's degree in Marketing, Communications, or related field
  • Working knowledge of Google Analytics 4 and Google Tag Manager

Work Rights

Not specified

Tailored Resume

Cover Letter