Develop and execute mid-to-long-term crop strategies, guiding the planning and design of Corteva citrus solutions based on user needs, including positioning, brand building, and driving the rapid development of leading brands
Job Summary
Develop and execute mid-to-long-term crop strategies, guiding the planning and design of Corteva citrus solutions based on user needs, including positioning, brand building, and driving the rapid development of leading brands.
Formulate and implement annual crop marketing plans based on crop area potential, encompassing farmer and channel marketing initiatives, and achieving business objectives through resource allocation.
Continuously track industry dynamics such as crop scale changes, price trends, farmer input behaviors, and regional policies to generate insight reports supporting strategy formulation and analyze competitor products and solutions.
Matching Summary
Develop and execute mid-to-long-term crop strategies, guiding the planning and design of Corteva citrus solutions based on user needs, including positioning, brand building, and driving the rapid development of leading brands.
Skills & Requirements
Must-have
Citrus solution planning and design
Brand establishment and development
Marketing plan development and execution
Industry dynamic tracking and insight reporting
Cross-departmental collaboration
Nice-to-have
User-oriented solution design
Market potential identification
Competitive analysis for differentiation
Key Requirements
Bachelor's degree or above in relevant majors
5+ years of citrus crop or related product management experience
Proficiency in citrus growth cycle and management
Familiarity with pest and disease identification/control