Freelance Ush Spanish Creative Director/senior Copywriter (copy)-miami Based

WPP Production

Miami, United States
On-site
8 years advertising agency experience
Fluent english and spanish bilingualism
U.s. hispanic cultural expertise
The role involves writing headlines and localizing copy for a Technology client's marketing communications across web, in-store, and direct mail channels

Job Summary

  • The role involves writing headlines and localizing copy for a Technology client's marketing communications across web, in-store, and direct mail channels.
  • Candidates must supervise the adaptation of U.S. English master copy into culturally relevant content for the U.S. Hispanic market while maintaining brand tone.
  • WPP Production offers a hybrid working model fostering collaboration, alongside access to global career opportunities and cutting-edge production tools.

Matching Summary

The role involves writing headlines and localizing copy for a Technology client's marketing communications across web, in-store, and direct mail channels.

Skills & Requirements

Must-have

  • 8 years advertising agency experience
  • Fluent English and Spanish bilingualism
  • U.S. Hispanic cultural expertise
  • Transcreation and headline adaptation skills
  • Hybrid work model availability

Nice-to-have

  • Tech-savvy with Mac proficiency
  • Knowledge of technology products
  • Big idea conceptual creativity
  • Collaborative team player mindset
  • Willingness to travel for projects

Key Requirements

  • Minimum 8 years in advertising agencies
  • Native or near-native Spanish level
  • Experience with international and local brands
  • In-country based in Miami area
  • Ability to travel several weeks at a time

Work Rights

In-country based / Spanish-native level required

Tailored Resume

Cover Letter