Manager, Performance & Retail Media Measurement

KraftHeinz

Remote
Base: $102,100.00 - $127,600.00; bonus/equity: per...
Remote
Marketing mix modeling
Retail media measurement
Performance media optimization
Kraft Heinz is seeking a Manager for Performance & Retail Media Measurement, focusing on analytics and measurement within their retail media center of excellence. The ideal candidate will have extensive experience in marketing analytics, particularly with retail media data, to optimize investment strategies and performance

Job Summary

  • The Manager, Performance & Retail Media Measurement leverages analytics expertise to guide investment strategy and optimize performance media within Kraft Heinz's US retail media center of excellence.
  • This role involves partnering with retail media networks and agencies to advance measurement methodologies, develop benchmarks, and deliver actionable insights aligned with business KPIs.
  • Kraft Heinz offers a comprehensive benefits package including healthcare coverage, wellbeing programs, and a performance-based bonus, supporting employees and their families.

Matching Summary

Match Score: 85

Kraft Heinz is seeking a Manager for Performance & Retail Media Measurement, focusing on analytics and measurement within their retail media center of excellence. The ideal candidate will have extensive experience in marketing analytics, particularly with retail media data, to optimize investment strategies and performance.

Salary

Base: $102,100.00 - $127,600.00; Bonus/Equity: Performance-based bonus eligible; Benefits: Healthcare, wellbeing programs, 401k, and more

Skills & Requirements

Must-have

  • marketing mix modeling
  • retail media measurement
  • performance media optimization
  • large dataset analytics
  • cross-functional collaboration
  • media measurement solutions

Nice-to-have

  • storytelling with data
  • capability partnerships
  • clean room strategy
  • business KPI alignment
  • testing plans advisory

Key Requirements

  • 5+ years advanced and predictive analytics experience
  • 5+ years marketing mix modeling experience preferred
  • 3-5 years retail media data experience preferred
  • 3-5 years cross-functional project management
  • ability to innovate measurement processes

Work Rights

Not specified

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