M/am, Marketing Communications & Engagement

nlb.gov.sg

Brand initiatives and marketing campaigns
Online and offline channels
Marketing messages and plans
The SMEs Go Digital Division aims to help SMEs use digital technologies and build stronger digital capabilities to seize growth opportunities in the digital economy

Job Summary

  • The SMEs Go Digital Division aims to help SMEs use digital technologies and build stronger digital capabilities to seize growth opportunities in the digital economy.
  • Responsibilities include driving brand initiatives, developing marketing messages, amplifying content, and executing key outreach events like SMEs Go Digital Day.
  • The role requires managing marketing agencies, ensuring brand coherence, and executing administrative processes for marketing activities.

Matching Summary

The SMEs Go Digital Division aims to help SMEs use digital technologies and build stronger digital capabilities to seize growth opportunities in the digital economy.

Skills & Requirements

Must-have

  • brand initiatives and marketing campaigns
  • online and offline channels
  • marketing messages and plans
  • content to attract and excite SMEs
  • outreach events execution
  • procurement of services
  • managing budgets

Nice-to-have

  • individual contributor and strong team player
  • adaptable to changes
  • fast-paced and dynamic environment
  • think out of the box
  • different outreach strategies

Key Requirements

  • Minimum 3 years of relevant experience
  • Marketing Communications, events marketing, digital marketing
  • Mass Communications, Marketing, Business Administration background
  • managing 3rd party agencies/vendors/suppliers
  • B2B segment marketing experience advantageous

Work Rights

Not specified

Tailored Resume

Cover Letter