Workday is seeking a Senior Manager of PR for their Pleasanton, CA location, responsible for leading industry and customer PR programs that highlight the company's impact in various sectors. The ideal candidate should have extensive public relations experience, particularly in enterprise software technology, and a strong proficiency in utilizing AI tools for storytelling. The role offers a dynamic work environment with a focus on collaboration and creativity
Job Summary
This role involves shaping external communications to showcase how Workday transforms industries in the AI era through innovative customer stories.
The ideal candidate will build strong relationships with media, develop strategies for positive coverage, and partner with product marketing teams.
Workday offers a culture rooted in integrity and empathy, providing trust to take risks and tools to grow within a Fortune 500 company.
Matching Summary
Match Score: 85
Workday is seeking a Senior Manager of PR for their Pleasanton, CA location, responsible for leading industry and customer PR programs that highlight the company's impact in various sectors. The ideal candidate should have extensive public relations experience, particularly in enterprise software technology, and a strong proficiency in utilizing AI tools for storytelling. The role offers a dynamic work environment with a focus on collaboration and creativity.
Salary
Base: $147,100 - $220,700 USD (Pleasanton); Base: $124,200 - $220,700 USD (Other US locations); Bonus/Equity: Eligible for Workday Bonus Plan or role-specific commission; Annual refresh stock grants included
Skills & Requirements
Must-have
8-10+ years public relations experience
Strategic PR program building
Media relations with trade outlets
AI tool proficiency for storytelling
Cross-functional partnership skills
Nice-to-have
Agency and in-house background
Established journalist relationships
Creative problem solving mindset
Fast-paced environment adaptability
Strong written communication skills
Key Requirements
8-10+ years of PR experience
Experience in enterprise software technology
Background in both in-house and agency roles preferred