Senior Manager, Consumer Insights

CIBC

Toronto, ON, Canada
Competitive salary; incentive pyy; banking benefit...
Hybrid
Brand health tracking
Creative testing and measurement
Consumer behavior analysis
The role involves leading insights across Brand and Product Marketing portfolios with a focus on brand health tracking and creative effectiveness

Job Summary

  • The role involves leading insights across Brand and Product Marketing portfolios with a focus on brand health tracking and creative effectiveness.
  • Candidates must possess at least 7-10 years of experience working with senior management and 5 years in a research supplier environment.
  • CIBC offers a competitive salary, incentive pay, banking benefits, a defined benefit pension plan, and a hybrid work arrangement.

Matching Summary

The role involves leading insights across Brand and Product Marketing portfolios with a focus on brand health tracking and creative effectiveness.

Salary

Competitive salary; Incentive pay; Banking benefits, pension plan, employee share purchase plan

Skills & Requirements

Must-have

  • Brand Health Tracking
  • Creative Testing and Measurement
  • Consumer Behavior Analysis
  • Market Research Expertise
  • Strategic Insight Translation

Nice-to-have

  • Agile Environment Experience
  • Executive Storytelling Skills
  • Cross-functional Collaboration
  • Vendor Management
  • Proactive Mindset

Key Requirements

  • 7-10 years practical job experience
  • 5 years experience at research supplier
  • Expertise in Brand Health and Creative Effectiveness
  • Strong project management and budgeting skills

Work Rights

Must be legally eligible to work in Canada

Tailored Resume

Cover Letter