Senior Analyst, Advertising Technology

Forrester

Cambridge, Massachusetts, United States
Base: $119,000 - $193,000 (us); base: $136,000 - $...
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5+ years adtech experience
Consumer privacy regulations expertise
Ai impact on advertising strategies
** Forrester is seeking a Senior Analyst in Advertising Technology to join their B2C marketing research team, focusing on innovative research and advising clients on navigating the complexities of the adtech ecosystem. The ideal candidate should have substantial experience in adtech, a strong understanding of consumer privacy trends, and the ability to communicate effectively with senior executives. **

Matching Summary

Match Score: 75

** Forrester is seeking a Senior Analyst in Advertising Technology to join their B2C marketing research team, focusing on innovative research and advising clients on navigating the complexities of the adtech ecosystem. The ideal candidate should have substantial experience in adtech, a strong understanding of consumer privacy trends, and the ability to communicate effectively with senior executives. **

Salary

Base: $119,000 - $193,000 (US); Base: $136,000 - $222,000 (NYC); Not specified

Skills & Requirements

Must-have

  • 5+ years adtech experience
  • Consumer privacy regulations expertise
  • AI impact on advertising strategies
  • DSP/SSP identity solutions knowledge
  • Media planning and buying processes

Nice-to-have

  • Strong point of view on industry trends
  • Ability to challenge conventional wisdom
  • Bold and conceptual thinking style
  • Collaborative team spirit
  • Willingness to travel 20-30%

Key Requirements

  • At least five years relevant experience in adtech
  • Demonstrated expertise in GDPR and CCPA regulations
  • Understanding of buy-side and sell-side adtech capabilities
  • Superior analytical and presentation skills
  • Ability to travel 20% to 30%

Work Rights

Not specified

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