Demand Creation Lead, Amazon

Kimberly-Clark

Bellevue, WA, US
Base: 140,320 – 173,360 usd; bonus/equity: target ...
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5+ years consumer promotion experience
Amazon or performance media experience
Cpg industry background required
** Kimberly-Clark is seeking a Demand Creation Lead for their Amazon business in Bellevue, WA. The role focuses on strategic marketing planning and execution to enhance brand visibility and sales across their Adult and Feminine Care product lines on Amazon. **

Job Summary

  • This role leads strategic marketing planning to drive holistic demand creation for iconic brands like Huggies and Kleenex on Amazon.
  • The position requires developing insight-led, full-funnel programs that integrate retail media, organic levers, and enterprise media partnerships.
  • Employees enjoy a flexible work model blending remote work with intentional in-person collaboration alongside comprehensive benefits including 401(k) and profit sharing.

Matching Summary

Match Score: 75

** Kimberly-Clark is seeking a Demand Creation Lead for their Amazon business in Bellevue, WA. The role focuses on strategic marketing planning and execution to enhance brand visibility and sales across their Adult and Feminine Care product lines on Amazon. **

Salary

Base: 140,320 – 173,360 USD; Bonus/Equity: Target bonus eligibility; Benefits: 401(k), Profit Sharing, Flexible work model

Skills & Requirements

Must-have

  • 5+ years consumer promotion experience
  • Amazon or performance media experience
  • CPG industry background required
  • Budget management $10M+
  • Full-funnel demand creation strategy

Nice-to-have

  • Master's degree or MBA preferred
  • Experience with large retail accounts
  • Test-and-learn culture leadership
  • Cross-functional collaboration skills
  • Strategic thought partnership abilities

Key Requirements

  • 5+ years in consumer promotion, field sales, and marketing
  • Minimum 1+ year experience in Amazon or performance media
  • Preferred Master's degree or MBA
  • Experience working with large retail accounts
  • Authorization to work in the US only

Work Rights

Must be authorized to work in the country

Tailored Resume

Cover Letter