The role involves assisting in the strategy and tactical development for local marketing efforts while driving adoption through coaching calls and peer group meetings
Job Summary
The role involves assisting in the strategy and tactical development for local marketing efforts while driving adoption through coaching calls and peer group meetings.
Candidates will monitor key marketing performance metrics including total qualified leads and cost per lead to ensure franchise owners meet revenue objectives.
The position offers competitive pay with equity and bonus opportunities alongside a hybrid work model requiring presence in Irving or Waco, Texas.
Matching Summary
The role involves assisting in the strategy and tactical development for local marketing efforts while driving adoption through coaching calls and peer group meetings.
Salary
Competitive Pay; Equity and bonus opportunities available; Benefits not specified
Skills & Requirements
Must-have
7+ years marketing experience
Google Ads PPC expertise
Excel data analysis skills
Franchise service industry background
Budget management and optimization
Nice-to-have
Passion for driving implementation
Ability to translate raw data into insights
Experience with customer journey mapping
Strong coaching and presentation skills
Key Requirements
Bachelor's degree in Marketing or related field
Minimum 7 years of marketing experience
Deep knowledge of Google Ads specifically PPC/paid search