Lifecycle Specialist

VIVOBAREFOOT Ltd

Bristol, United Kingdom
Not specified; benefits: 25-day holiday allowance;...
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3+ years crm and retention experience
Hands-on email service provider (esp) expertise
Customer data segmentation and analysis
** VIVOBAREFOOT Ltd is seeking a Lifecycle & Journey Specialist to enhance customer engagement through optimized lifecycle communications. The ideal candidate will have extensive experience in CRM, data analysis, and collaboration across teams to improve customer retention and lifetime value. **

Job Summary

  • The role focuses on optimizing customer lifecycle communications across email, SMS, and in-app channels to drive retention and lifetime value.
  • Candidates will collaborate with CX, Product, Brand, and Customer Service teams to translate customer insights into actionable improvements.
  • The company offers unique benefits including a 'Livebarefoot Pot' for hobbies and health, plus 25 days of holiday allowance.

Matching Summary

Match Score: 75

** VIVOBAREFOOT Ltd is seeking a Lifecycle & Journey Specialist to enhance customer engagement through optimized lifecycle communications. The ideal candidate will have extensive experience in CRM, data analysis, and collaboration across teams to improve customer retention and lifetime value. **

Salary

Not specified; Benefits: 25-day holiday allowance; Pension matched to 5%; Free footwear and discounts

Skills & Requirements

Must-have

  • 3+ years CRM and retention experience
  • Hands-on Email Service Provider (ESP) expertise
  • Customer data segmentation and analysis
  • A/B testing design and execution
  • Cross-functional stakeholder engagement

Nice-to-have

  • Experience with web developers and data engineers
  • Understanding of GDPR and e-privacy laws
  • Ability to work autonomously and self-directed
  • Strong communication skills for stakeholder management

Key Requirements

  • 3+ years experience in CRM and retention
  • Hands-on experience with ESPs and CRM tools
  • Knowledge of email marketing best practices

Work Rights

Not specified

Tailored Resume

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