Bournemouth University is seeking an Associate Director of Marketing to lead strategic marketing efforts, enhance the university’s brand, and drive sustainable student recruitment growth. The ideal candidate will be an experienced marketing leader with expertise in digital marketing and data-driven strategies, capable of managing change and building strong relationships within a complex organization
Job Summary
This senior leadership role is responsible for driving the University's strategic ambitions through impactful marketing and sustainable student recruitment growth.
The postholder will lead an insight-driven transformation of the website and technology platforms to improve audience engagement and attract students.
As a senior custodian of the University's brand, the role ensures consistent adoption across all channels while supporting wider income-generating objectives.
Matching Summary
Match Score: 85
Bournemouth University is seeking an Associate Director of Marketing to lead strategic marketing efforts, enhance the university’s brand, and drive sustainable student recruitment growth. The ideal candidate will be an experienced marketing leader with expertise in digital marketing and data-driven strategies, capable of managing change and building strong relationships within a complex organization.
Skills & Requirements
Must-have
Senior leadership experience in marketing
Expertise in digital marketing strategies
Proven track record in student recruitment
Data-driven and AI-enabled marketing skills
Strong stakeholder management capabilities
Nice-to-have
Experience in complex organizational environments
Creative and forward-thinking mindset
Ability to lead high-performing teams
Commercial awareness and strategic vision
Key Requirements
Experienced strategic marketing leader
Track record delivering successful brand campaigns