Senior Director, Imx, De

Coca-Cola

Berlin, Germany
On-site
Integrated marketing experiences (imx)
Full funnel orchestration
Paid media investment strategy
Coca-Cola is seeking a Senior Director of Integrated Marketing Experiences (IMX) in Berlin, Germany, responsible for leading marketing strategies across the company's portfolio. The ideal candidate will have extensive experience in media and integrated marketing, and will play a pivotal role in driving brand growth and consumer connections

Job Summary

  • Lead the development of the GERMANY IMX strategy, ensuring alignment with brand portfolio priorities, business objectives, and local market dynamics.
  • Lead all paid media investment strategy & activations for GERMANY across TV, OOH, Audio, Digital, Programmatic, Social, Search, Retail Media, and Experiential channels.
  • Lead, coach, and develop a team of IMX managers and specialists, building deep capability in media, content, digital performance, measurement, and emerging platforms.

Matching Summary

Match Score: 85

Coca-Cola is seeking a Senior Director of Integrated Marketing Experiences (IMX) in Berlin, Germany, responsible for leading marketing strategies across the company's portfolio. The ideal candidate will have extensive experience in media and integrated marketing, and will play a pivotal role in driving brand growth and consumer connections.

Skills & Requirements

Must-have

  • Integrated Marketing Experiences (IMX)
  • full funnel orchestration
  • paid media investment strategy
  • cross-functional partnership
  • agency leadership
  • team leadership and development

Nice-to-have

  • cultural relevance and brand growth
  • precision targeting and optimization
  • agile ways of working
  • entrepreneurial culture

Key Requirements

  • 10-15+ years in media, IMX, connections strategy, or integrated marketing leadership
  • German language essential
  • Bachelor’s degree in Marketing, Communications, Media, Business, or related field

Work Rights

Not specified

Tailored Resume

Cover Letter