The purpose of this role is to implement and execute SEO initiatives, in line with the agreed strategy, to maintain, develop and exceed client performance targets
Job Summary
The purpose of this role is to implement and execute SEO initiatives, in line with the agreed strategy, to maintain, develop and exceed client performance targets.
A Senior SEO/GEO Specialist drives end-to-end organic visibility across search engines and generative AI platforms by leading advanced keyword strategy, technical optimization, content direction, and LLM-based visibility improvements.
This specialist monitors performance across traditional SEO and emerging generative channels, translates insights into actionable roadmaps, and ensures consistent brand presence and recommendation across search, AI assistants, and multimodal platforms.
Matching Summary
The purpose of this role is to implement and execute SEO initiatives, in line with the agreed strategy, to maintain, develop and exceed client performance targets.
Skills & Requirements
Must-have
Implement and execute SEO initiatives
Drive end-to-end organic visibility
Advanced keyword strategy and intent analysis
Technical SEO audits and site architecture
Content strategy and E-E-A-T optimization
Generative Engine Optimization (GEO) initiatives
Monitor performance across channels
Nice-to-have
Curious, adaptable, and proactive
Passion for emerging search behaviours
Simplify technical concepts for stakeholders
Key Requirements
4–7 years of hands-on experience in SEO
Exposure to Generative Engine Optimization (GEO)
Strong expertise in keyword research, intent modeling
Solid technical SEO knowledge
Familiarity with generative AI platforms
Proficiency with SEO tools
Ability to analyze complex datasets
Strong understanding of E-E-A-T principles
Experience collaborating with cross-functional teams