Senior Programmatic Analyst

Dentsu B2B APAC

Nanjing, China
Performance media analysis
Douyin/juhe engine optimization
Data modeling and reporting
Lead performance marketing strategies for renowned brands, driving business growth through deep data insights and practical bidding experience

Job Summary

  • Lead performance marketing strategies for renowned brands, driving business growth through deep data insights and practical bidding experience.
  • Manage the full spectrum of performance advertising on major platforms like Douyin, Tencent Ads, and Xiaohongshu, from account setup to ongoing optimization.
  • Provide strategic client consulting, including weekly/monthly reporting, annual/quarterly strategy formulation, and competitive analysis.

Matching Summary

Lead performance marketing strategies for renowned brands, driving business growth through deep data insights and practical bidding experience.

Skills & Requirements

Must-have

  • Performance media analysis
  • Douyin/Juhe Engine optimization
  • Data modeling and reporting
  • Client strategy consulting
  • Full-funnel campaign management

Nice-to-have

  • Fast-paced 4A agency environment
  • Proactive communication and collaboration
  • Adaptable to rapid work pace

Key Requirements

  • 4+ years performance advertising experience
  • 2+ years Douyin/Juhe Engine bidding experience
  • Advanced Excel and PPT skills
  • Excellent English written and verbal communication
  • Bachelor's degree in Marketing or related field

Work Rights

Not specified

Tailored Resume

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