Senior Marketing Manager - Digital & Content

Dan Murphy's

Richmond, Australia
Hybrid
Content marketing strategy
Digital innovation
Ai search (geo)
Dan Murphy's is seeking a Senior Marketing Manager for Digital & Content to lead their content marketing strategy and drive innovation in a hybrid work environment. The ideal candidate will have over 10 years of experience in digital marketing and content strategy, with a strong focus on emerging technologies

Job Summary

  • Shape and drive Dan Murphy's content marketing strategy across all channels, ensuring the brand remains future-fit.
  • Lead and inspire a team of content specialists, ensuring fast, high-quality output.
  • We offer hybrid ways of working and an exclusive discount card for BWS, Dan Murphy’s, Woolworths, BIG W and other Endeavour Group brands.

Matching Summary

Match Score: 85

Dan Murphy's is seeking a Senior Marketing Manager for Digital & Content to lead their content marketing strategy and drive innovation in a hybrid work environment. The ideal candidate will have over 10 years of experience in digital marketing and content strategy, with a strong focus on emerging technologies.

Skills & Requirements

Must-have

  • content marketing strategy
  • digital innovation
  • AI Search (GEO)
  • SEO evolution
  • social media
  • creator networks
  • editorial platforms

Nice-to-have

  • brand voice guardianship
  • elevated storytelling
  • creative risk-taking
  • data-led iteration
  • digital culture awareness

Key Requirements

  • 10+ years experience in Content or Digital Marketing leadership
  • Proven ability to manage strategic agency and publishing partnerships
  • High level of stakeholder management skill
  • Demonstrated experience in people leadership
  • Tertiary qualifications (degree/masters) in a related field

Work Rights

Not specified

Tailored Resume

Cover Letter