Digital Analytics Director

Wppmedia

Istanbul, Turkey
On-site
Website and mobile app analytics
End-to-end digital analytics capabilities
Unified and holistic understanding of user behavior
Lead and define the strategic direction for website and mobile app analytics, directly impacting top-tier brands

Job Summary

  • Lead and define the strategic direction for website and mobile app analytics, directly impacting top-tier brands.
  • Build and scale end-to-end digital analytics capabilities, enabling a unified understanding of user behavior across platforms.
  • Drive the transformation of complex behavioral data into actionable insights and strategic recommendations that influence business growth.

Matching Summary

Lead and define the strategic direction for website and mobile app analytics, directly impacting top-tier brands.

Skills & Requirements

Must-have

  • website and mobile app analytics
  • end-to-end digital analytics capabilities
  • unified and holistic understanding of user behavior
  • advanced tagging/event architectures
  • enterprise-wide key performance metrics (KPIs)
  • complex web and app behavioral data
  • advanced dashboards and reporting platforms
  • data engineering partnership
  • user funnels and feature adoption analysis
  • cross-channel measurement frameworks
  • emerging analytics technologies and privacy regulations

Nice-to-have

  • AI-driven media operating unit
  • pioneering agentic marketing platform
  • transformational growth
  • creative personalization at scale
  • retail or e-commerce industry experience
  • thought leadership
  • executive-level insights
  • modern data architectures

Key Requirements

  • 8+ years of progressive experience in digital analytics
  • leading mobile app analytics initiatives at scale
  • Advanced proficiency in SQL, Big Query
  • Proven expertise with enterprise analytics platforms (GA4, Firebase, MMPs)
  • Exceptional understanding of mobile UX principles
  • Demonstrated ability to communicate with C-suite stakeholders
  • Superior English communication skills

Work Rights

Not specified

Tailored Resume

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