Job Summary

• Develop audiences based on all available platforms and data, interrogating data sources to derive insight and curating insights from local markets.
• Manage the development of a global audience catalogue for client brands and the audience creation process, acting as a strategic partner for audience creation and optimizations.
• This role is part of a team of audience insights specialists crucial in understanding audience behavior and preferences, utilizing the industry’s most robust dataset in Omnicom’s proprietary platform – Omni.

Matching Summary

Skills & Requirements

Key Requirements

• Define and create addressable audiences
• Present data and insights impactfully
• Generate powerful storyline from data
• Experience with marketing and media data
• Understand propensity model principles
• Familiar with website analytics packages
• Familiar with digital tracking technologies
• Experience with project management tools

Work Rights