Director, Member Engagement Marketing

Jobgether

United States
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Lifecycle marketing strategy ownership
Behavioral science application in marketing
Data-driven optimization and experimentation
** Jobgether is seeking a Director of Member Engagement Marketing who will lead strategies to enhance member discovery, adoption, and retention for a mental health and wellbeing platform. The role requires strong leadership and a balance of strategic thinking with hands-on execution, focusing on data-driven marketing within a fast-paced environment. **

Job Summary

  • This leadership role sits at the intersection of consumer marketing, behavioral science, and digital health engagement.
  • The position owns the full lifecycle strategy from initial awareness through long-term retention to drive meaningful behavior change.
  • You will lead a high-performing lifecycle marketing team while collaborating closely with product, data, and clinical stakeholders.

Matching Summary

Match Score: 75

** Jobgether is seeking a Director of Member Engagement Marketing who will lead strategies to enhance member discovery, adoption, and retention for a mental health and wellbeing platform. The role requires strong leadership and a balance of strategic thinking with hands-on execution, focusing on data-driven marketing within a fast-paced environment. **

Skills & Requirements

Must-have

  • Lifecycle marketing strategy ownership
  • Behavioral science application in marketing
  • Data-driven optimization and experimentation
  • Leadership of high-performing teams
  • Cross-functional collaboration with product

Nice-to-have

  • Mission-driven environment experience
  • Mental health platform knowledge
  • Strategic thinking with hands-on execution
  • Deep focus on personalized communications

Key Requirements

  • Strong balance of strategic thinking and hands-on execution
  • Experience leading high-performing lifecycle marketing teams
  • Deep focus on data-driven optimization

Work Rights

Not specified

Tailored Resume

Cover Letter