Group Strategy Manager, Audience Activation

General Motors Australia & New Zealand

Warren, United States
Base: $134,700 - $207,600; bonus/equity: an incent...
Fully remote
Audience strategy expertise across media, site, and crm
Programmatic ecosystems and paid media activation
Data-driven audience strategies
This role sits at the heart of GM's marketing transformation, leading a team of audience strategists responsible for developing, governing, and activating data-driven audience strategies across GM's brand portfolio

Job Summary

  • This role sits at the heart of GM's marketing transformation, leading a team of audience strategists responsible for developing, governing, and activating data-driven audience strategies across GM's brand portfolio.
  • Success in this role requires a unique blend of audience strategy expertise across Media, site, and CRM, technical acumen, cross-functional leadership, and the ability to translate complex data into compelling marketing decisions.
  • GM offers a variety of health and wellbeing benefit programs, including medical, dental, vision, retirement savings plan, paid vacation & holidays, and more.

Matching Summary

This role sits at the heart of GM's marketing transformation, leading a team of audience strategists responsible for developing, governing, and activating data-driven audience strategies across GM's brand portfolio.

Salary

Base: $134,700 - $207,600; Bonus/Equity: An incentive pay program offers payouts based on company performance, job level, and individual performance; Benefits: GM offers a variety of health and wellbeing benefit programs.

Skills & Requirements

Must-have

  • Audience strategy expertise across Media, site, and CRM
  • Programmatic ecosystems and paid media activation
  • Data-driven audience strategies
  • Translate complex data into marketing decisions
  • Audience segmentation and customer data platforms

Nice-to-have

  • AI and agentic tools integration
  • Cross-functional planning sessions
  • Storytelling capabilities
  • Data governance practices

Key Requirements

  • Bachelor's degree in Marketing, Business, Data Science, Computer Science, or related field
  • 8+ years in media, audience, or marketing analytics
  • 4+ years direct people leadership experience
  • Deep expertise in audience segmentation, CDP, and data onboarding platforms
  • Comprehensive understanding of programmatic media ecosystem

Work Rights

Not specified

Tailored Resume

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