Senior Manager- Marketing Operations

BD

Durham, NC, USA
Hybrid
7+ years marketing experience
3+ years people management
Crm and marketing automation tools
This role involves leading a team of Business Development Representatives and Marketing Managers to drive integrated customer engagement programs

Job Summary

  • This role involves leading a team of Business Development Representatives and Marketing Managers to drive integrated customer engagement programs.
  • The position requires creating impactful content and campaigns focused on BD Parata value offers while ensuring brand alignment across all channels.
  • Candidates must partner with US Product Marketing and Sales to align activities with business goals and track program success using digital metrics.

Matching Summary

This role involves leading a team of Business Development Representatives and Marketing Managers to drive integrated customer engagement programs.

Skills & Requirements

Must-have

  • 7+ years marketing experience
  • 3+ years people management
  • CRM and marketing automation tools
  • Pharmacy or medical device industry
  • Salesforce and PowerBI proficiency

Nice-to-have

  • AI for personalized content creation
  • Master's degree preferred
  • Global and regional role experience
  • Tradeshow strategy planning
  • High performance record in BD

Key Requirements

  • Bachelor's degree required; Master's preferred
  • 7+ years of marketing experience
  • 3+ years of direct people management
  • Experience with CRM systems like Salesforce
  • Willingness to travel up to 20%

Work Rights

Not specified

Tailored Resume

Cover Letter