The Associate Director will build rigorous measurement frameworks and deeply analyze the digital consumer by institutionalizing standardized journey, behavior, and campaign performance models that optimize our online experience and drive conversions
Job Summary
The Associate Director will build rigorous measurement frameworks and deeply analyze the digital consumer by institutionalizing standardized journey, behavior, and campaign performance models that optimize our online experience and drive conversions.
The role will drive predictive analytics to propose high-impact audience targeting strategies for segmentation and personalization—including propensity modeling, next-best-action, and lifetime value frameworks—to enhance acquisition, retention, and conversion outcomes.
The position requires strong partnerships and excellent communication with E-commerce, CRM, IMC, Creative, and Technology business leaders and cross-functional partners, as well as external vendors.
Matching Summary
The Associate Director will build rigorous measurement frameworks and deeply analyze the digital consumer by institutionalizing standardized journey, behavior, and campaign performance models that optimize our online experience and drive conversions.
Skills & Requirements
Must-have
data analytics
digital marketing
ecommerce performance
consumer first mindset
querying large data sets
synthesizing data and insights
Nice-to-have
highly self-motivated
curious and strategic
detail-oriented
storytelling with data
Key Requirements
strong background in data analytics
strong background in digital marketing
strong background in ecommerce performance
technical skills associated with querying large data sets
technical skills associated with extracting and synthesizing data and insights