Senior Marketing Manager - Edb Acquisitions & Onboarding

CBA New Digital Businesses Pty Ltd

Sydney, Australia
On-site
End-to-end acquisition and go-to-market
Customer insights and analytics
Performance and efficiency focus
Own and deliver end-to-end acquisition and go-to-market activity for CommBank’s Everyday Banking portfolio

Job Summary

  • Own and deliver end-to-end acquisition and go-to-market activity for CommBank’s Everyday Banking portfolio.
  • Lead strategy development through to execution, spanning customer insights, creative, media, optimisation and performance reporting.
  • Work closely with Product, Brand, Compliance and a broad range of internal stakeholders to deliver best-in-class, customer-centric marketing outcomes.

Matching Summary

Own and deliver end-to-end acquisition and go-to-market activity for CommBank’s Everyday Banking portfolio.

Skills & Requirements

Must-have

  • End-to-end acquisition and go-to-market
  • Customer insights and analytics
  • Performance and efficiency focus
  • Integrated marketing channel strategy
  • Agency and cross-functional team leadership

Nice-to-have

  • Continuous improvement mindset
  • Test-and-learn approach
  • Customer-centric marketing outcomes

Key Requirements

  • Strong depth and capability in ATL creative strategy and execution
  • Demonstrated experience in paid media strategy and execution
  • Highly developed analytical, project management and optimisation skills
  • Financial services or complex, regulated industry background

Work Rights

Not specified

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