Beauty & Wellbeing Brand Manager (simple)

Unilever

Ho Chi Minh City, Vietnam
Brand-driven activation
Digital content creation leadership
Competitive behavior champion
The Brand Manager is responsible for managing and growing the brand through activation, portfolio renovation, and NPD implementation, ensuring creative excellence and effectiveness

Job Summary

  • The Brand Manager is responsible for managing and growing the brand through activation, portfolio renovation, and NPD implementation, ensuring creative excellence and effectiveness.
  • Lead the development and execution of a market-specific content strategy that aligns with global brand direction while resonating with local cultural nuances and beauty trends.
  • Own content effectiveness and excellence across consumer and shopper touchpoints, managing agency relationships and analyzing performance metrics for optimization.

Matching Summary

The Brand Manager is responsible for managing and growing the brand through activation, portfolio renovation, and NPD implementation, ensuring creative excellence and effectiveness.

Skills & Requirements

Must-have

  • Brand-driven activation
  • Digital content creation leadership
  • Competitive behavior champion
  • Marketing technology capability
  • Local market cultural nuances

Nice-to-have

  • Leveraging Gen AI
  • Social first content agencies
  • Beauty trends expert
  • Creator ecosystem management

Key Requirements

  • 2-3 years classic brand management experience
  • FMCG environment experience
  • Business management experience
  • Brand development experience
  • Content creation leadership experience
  • Social media content creation experience
  • Beauty product knowledge
  • Strategic & creative skills
  • Tech-forward approach
  • Agency management experience
  • Data-driven mindset

Work Rights

Not specified

Tailored Resume

Cover Letter