Marketing Specialist - Money Transfer

IDT

Bogotá, Colombia
On-site
Crm campaign management
Lifecycle marketing initiatives
Email, sms, push notifications
IDT is seeking a bilingual (Spanish/English) Marketing Specialist for its Money Transfer business in Bogotá, Colombia. The role involves managing CRM campaigns to enhance customer acquisition, engagement, and retention while also participating in community events in the USA

Job Summary

  • Manage and execute CRM campaigns that drive acquisition, engagement, retention, and revenue growth for the BOSS Money Transfer business in the USA market.
  • This role will be responsible for managing lifecycle marketing initiatives across email, SMS, push notifications, and in-app messaging, ensuring personalized and high-performing customer experiences.
  • In addition, the marketing specialist will also be responsible for the participation of the brand in community events throughout the United States.

Matching Summary

Match Score: 85

IDT is seeking a bilingual (Spanish/English) Marketing Specialist for its Money Transfer business in Bogotá, Colombia. The role involves managing CRM campaigns to enhance customer acquisition, engagement, and retention while also participating in community events in the USA.

Skills & Requirements

Must-have

  • CRM campaign management
  • Lifecycle marketing initiatives
  • Email, SMS, push notifications
  • In-app messaging
  • Personalized customer experiences
  • Bilingual Spanish/English

Nice-to-have

  • Community event participation
  • Drive revenue growth

Key Requirements

  • Bilingual Spanish/English required
  • Interview process in English

Work Rights

Not specified

Tailored Resume

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