Head Of Marketing Technology (martech)- Maternity Cover

Betway Group

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Marketing technology strategy
Player lifecycle optimization
Real-time personalization
** Betway Group is seeking a Head of Marketing Technology to drive growth and engagement within their global markets during a maternity cover period. The ideal candidate will leverage marketing technology to optimize player experiences, ensuring compliance with regulatory requirements while fostering a high-performing team culture. **

Job Summary

  • The Head of Marketing Technology is responsible for driving profitable growth and player engagement across global markets by enabling smarter, faster, and more responsible marketing through data and technology.
  • This role ensures marketing technology delivers measurable outcomes across the full marketing lifecycle from acquisition through to retention, while operating within complex regulatory environments.
  • Betway Group offers a supportive environment where your skills can flourish and your career can soar, with opportunities for learning and development.

Matching Summary

Match Score: 75

** Betway Group is seeking a Head of Marketing Technology to drive growth and engagement within their global markets during a maternity cover period. The ideal candidate will leverage marketing technology to optimize player experiences, ensuring compliance with regulatory requirements while fostering a high-performing team culture. **

Skills & Requirements

Must-have

  • Marketing Technology Strategy
  • Player Lifecycle Optimization
  • Real-Time Personalization
  • Cross-Functional Leadership
  • Regulatory Compliance
  • Martech Roadmap
  • Performance Metrics

Nice-to-have

  • Sports Betting Knowledge
  • Gaming Industry Experience
  • Data-Driven Decision Making

Key Requirements

  • Proven success in marketing-led growth
  • Understanding of player lifecycle and segmentation
  • Experience in marketing measurement and attribution
  • Commercial mindset with revenue drivers knowledge
  • Stakeholder management experience

Work Rights

Not specified

Tailored Resume

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