Segments Marketing Manager - Part Time

Unloan

Part time (3 days a week)
End-to-end integrated campaign delivery
Customer segment strategy translation
Cross-functional stakeholder influence
Unloan is seeking a part-time Segments Marketing Manager to lead the development and execution of targeted marketing initiatives aimed at enhancing customer engagement and growth in specific segments. The role requires a blend of strategic insight, project management, and cross-functional collaboration to drive impactful marketing campaigns

Job Summary

  • This role involves leading the development and delivery of segment-led marketing initiatives to drive growth across priority customer segments like Youth and Mass Affluent.
  • You will work cross-functionally with Product, Data, Media, and Creative teams to ensure campaigns are executed with discipline and cut-through across all channels.
  • The position requires translating deep customer insights into impactful go-to-market activities that increase acquisition, consideration, engagement, and share of wallet.

Matching Summary

Match Score: 85

Unloan is seeking a part-time Segments Marketing Manager to lead the development and execution of targeted marketing initiatives aimed at enhancing customer engagement and growth in specific segments. The role requires a blend of strategic insight, project management, and cross-functional collaboration to drive impactful marketing campaigns.

Skills & Requirements

Must-have

  • End-to-end integrated campaign delivery
  • Customer segment strategy translation
  • Cross-functional stakeholder influence
  • Agency partner management
  • Marketing governance and compliance

Nice-to-have

  • Technology and financial services experience
  • Creative problem-solving mindset
  • Growth mindset and can-do attitude
  • Continuous improvement focus
  • Strong verbal and written communication

Key Requirements

  • At least 5 years' experience in marketing generalist or communications role
  • Experience with end-to-end integrated campaign delivery
  • Commercial acumen for tracking ROI/ROMI

Work Rights

Not specified

Tailored Resume

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